Mobile Advertising has quickly expanded to mobile apps. In this example from the UK nearly 30% of advertisers are still trying to send mobile users from ads in mobile apps and mobile banners to traditional websites, many of these sites include flash and large graphic files that make your site useless to even the best smart phones on the fastest networks. Need examples of US companies that do it right. Look no further than ESPN and The Weather Channel mobile sites. In the US, Googles AdSence for Mobile now asks advertisers to direct consumers to mobile sites as part of the approval process.

Mobile app ads cause concern for advertisers

The Central Office of Information (COI), the UK’s biggest advertiser, has called for industry bodies to offer guidelines on advertising in mobile apps as the format becomes increasingly popular. Mad.co.uk reports.

It comes after advertisers expressed concern that ads in iPhone apps which link to sites not optimised for mobile could damage brands’ reputations.Last month Google launched AdSense for Mobile Apps to capitalise on the growing sector and began serving ads into iPhone and Android apps for brands such as BlackBerry, Compare the Market and O2. But some ads direct users to online websites that don’t render on phones, rather than to mobile-enabled sites.

It’s estimated that up to 30% of ads within mobile apps link to Flash sites which can’t be displayed on an iPhone; just 5% link to a mobile-enabled site.

Contact ApolloBravo for a free mobile consultation and mobile marketing plan that includes a mobile website.