Bad news for mobile advertisers comes from this US study from the Chitika Network.
It shows that mobile advertising click-through rates are barely half those of the already derisory online rates – 0.48 vs 0.83%.
iPhone users were even less likely to click through to ads, scoring 0.30%. This is despite the fact that iPhone users account for the bulk of mobile Internet browsing – 66%.
So, unfortunately your ad may well leave over 199/200 mobile and 299/300 iPhone users cold…unless, as another study shows, you offer them some kind of amazing freebie of course.
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