When you are in an agency pitch it’s almost impossible not to use the ‘f’ word – Facebook. It almost makes my heart sink as it can seem like ticking the ‘and then there’s Facebook’ box, when you know there are more creative routes of getting the message out online.
But this chart shows why it is unavoidable and it all comes down to the numbers.
Facebook is the only truly pan-European social network, with user numbers (according to Inside Facebook) having reached almost 100 million by the end of September.
Indeed, if you are planning an online marketing campaign that works across the continent it’s key, with separate Comscore stats (from April 09) showing that Facebook is the market leader in 11/17 European markets – notable exceptions being Germany, the Netherlands and Russia, with Facebook’s market share still being relatively low in the latter.
As before the top Facebook country remains the UK, though the network is becoming ever more popular in Turkey, with 1+ million users having been added in September alone.
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