The other week I posted about a study showing that 20% of tweets were in some way about brands. Now comes another survey, done by Interpret (via marketingcharts), that shows that Twitter users are 2x as likely to click on ads, review products and visit brand profiles online.

Involving 9200 users the study found that 24% of Twitter users reviewed or rated products online compared to 12% of those who were active on social media, but not Twitter.

Twitter users were also 2x as likely to check out company profiles (24% vs 11%) and click on ads or sponsored links (20% vs 9%) – the latter result is surprising when you consider an average online ad click-through rate of 0.83%, so I wonder what Interpret’s definition of ads and sponsored links is.

Interpret’s reasoning for the results makes sense though, especially when you consider the earlier 20% brand tweets study.

Twitter is not a destination site, especially since a lot of users access it via applications such as Tweetdeck. As a result, they aren’t hit by Facebook style ads that they find intrusive and are more likely to check out and comment on brand information out of their own volition…which also of course raises the question of what happens when Twitter does actively start serving up ads.