By Bart Vanmaele on October 15, 2009
The Wall Street Journal will begin charging consumers as much as $2 a week to access its news coverage via mobile device.
Rupert Murdoch, CEO of parent firm News Corp., said it will impose mobile fees within the next month or two. Murdoch did say that subscribers to the Journal’s print edition would only be charged $1 a [...]
Posted in Mobile Internet, Mobile Marketing
By Editor on October 12, 2009
Online banking is steadily growing in popularity among Canadians at these of other forms of banking, according to Synovate’s latest retail banking survey.
Only 17.6% of Canadian personal banking customers used automated telephone banking – which does not involve a live telephone banking representative – during the past six months ending in August 2009, compared with [...]
Posted in Mobile Marketing | Tagged Synovate
By Giorgos Saslis on October 1, 2009
… You’re now thinking I got the title mixed up, but I haven’t.. really! It’s just that Domino’s Pizza continuing mobile marketing efforts make consumers want more and more of it, and they now also order it through their mobile phones.
Domino’s Pizza has been a strong advocate of mobile marketing, and I’m sure you’ve [...]
Posted in Mobile Marketing, Mobile Strategy
By Giorgos Saslis on September 30, 2009
I’m particularly excited about today’s post, because it is from Greece — my home country — and I don’t get many mobile marketing stories from there.
I just found out that the election results from this weekend’s national elections will also be sent via SMS from the voting stations back to HQ (Ministry of Internal Affairs).
This [...]
Posted in Mobile Marketing, SMS Payments, Social Web
By dirkthecow on September 30, 2009
Some recently published Nielsen stats show that, at least in the States, advertising on blogs and social media is up, even in industry sectors where online ads have seen a (I assume recessionary) decline.
Nielsen estimates that in the US, total blog and social media ad spend has gone up from 7% in August 2008 to [...]
Posted in Mobile Marketing, Social Web
By Rand Han on September 28, 2009
Here’s a pretty cool ad; it takes advantage of current pop trends to weave together a simple engaging experience.
A key element to note is that both the Transformers & Michael Jackson elements are western in origin, yet either separate or together, they have a big emotional impact on the average Nokia-targeted Chinese.
I like this ad; [...]
Posted in Mobile Internet, Mobile Marketing
By Editor on September 28, 2009
Sally Potter’s Rage has just become the first full-length feature film to debut exclusively on mobile phones. The film has an all-star cast that includes Jude Law, Judi Densch,and Steve Buscemi tells the behind-the scenes story of a catwalk murder at a New York fashion house through a series of intimate interviews, as if shot [...]
Posted in Mobile Marketing, Mobile Strategy, Social Web
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