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Wall Street Journal to charge for mobile news

Wall Street Journal to charge for mobile news

The Wall Street Journal will begin charging consumers as much as $2 a week to access its news coverage via mobile device.
Rupert Murdoch, CEO of parent firm News Corp., said it will impose mobile fees within the next month or two. Murdoch did say that subscribers to the Journal’s print edition would only be charged $1 a [...]

More Pizza from Domino’s Mobile Marketing

More Pizza from Domino’s Mobile Marketing

… You’re now thinking I got the title mixed up, but I haven’t.. really! It’s just that Domino’s Pizza continuing mobile marketing efforts make consumers want more and more of it, and they now also order it through their mobile phones.
Domino’s Pizza has been a strong advocate of mobile marketing, and I’m sure you’ve [...]

Greek National Election Results via SMS

I’m particularly excited about today’s post, because it is from Greece — my home country — and I don’t get many mobile marketing stories from there.

I just found out that the election results from this weekend’s national elections will also be sent via SMS from the voting stations back to HQ (Ministry of Internal Affairs).
This [...]

Brands up their ad spend on blogs, social media

Some recently published Nielsen stats show that, at least in the States, advertising on blogs and social media is up, even in industry sectors where online ads have seen a (I assume recessionary) decline.
Nielsen estimates that in the US, total blog and social media ad spend has gone up from 7% in August 2008 to [...]

Nokia; Transformers + Michael Jackson Viral.

Nokia; Transformers + Michael Jackson Viral.

Here’s a pretty cool ad; it takes advantage of current pop trends to weave together a simple engaging experience.
A key element to note is that both the Transformers & Michael Jackson elements are western in origin, yet either separate or together, they have a big emotional impact on the average Nokia-targeted Chinese.
I like this ad; [...]

Rage – First Feature Film to Debut on Mobile Phones

Rage – First Feature Film to Debut on Mobile Phones

Sally Potter’s Rage has just become the first full-length feature film to debut exclusively on mobile phones. The film has an all-star cast that includes Jude Law, Judi Densch,and Steve Buscemi tells the behind-the scenes story of a catwalk murder at a New York fashion house through a series of intimate interviews, as if shot [...]

About The Social Mobilist

The Social Mobilist is a group blog about the ideas, strategies and tools that are shaping the converging social and mobile web. It is a personal site of Jerry Bowles, co-founder and former chief content officer of Social Media Today. If you write about such matters and would like to syndicate posts from your blog here, send me a note.


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