Think e-mail is dead? Think again. Research released today finds that the rate at which online consumers are increasing email usage is more than double the rate for emerging media like social media and text messaging,
Featured in the ExactTarget 2009 Email Utilization Whitepaper, the research found a positive correlation among consumer usage of email, [...]
Image via CrunchBase
The other month Sysomos identified that 5% of Twitter users account for the vast majority of activity, which would put Twitter’s active user base at around 2.5 million (60% in the US), as opposed to the 50 million odd registered accounts.
This chart that I picked up via Cheap Talk and Michael Nielsen confirms [...]
When you are in an agency pitch it’s almost impossible not to use the ‘f’ word – Facebook. It almost makes my heart sink as it can seem like ticking the ‘and then there’s Facebook’ box, when you know there are more creative routes of getting the message out online.
But this chart shows why it [...]
A few months ago, we discussed how mobile music is evolving from ring tones to new music services. However, it’s not easy to find the right model to generate revenue in this market.
In September, the iPhone app Spotify was launched to the Apple app store, allowing users to access music playlists on their phone as part of the [...]
More than half of the country’s collective workforce (51%) is mobile on any given day but most companies have no idea how much it costs them. Those are among the findings of the 2009 Total Employee Mobility Benchmarking Report, released today by Runzheimer International. The annual report was developed through interviews with executives from 90 [...]
Much has been written on how innovative ideas are born, evolved and tested first on consumers before they make their way into the enterprise. We have seen it with Web 2.0 and social media and social networking. This is absolutely true and the consumer market proves to be a wonderful and invaluable living lab for [...]
Despite various stats that cast doubts on the effectiveness of online advertising in general, the one area that is generally held to be a success is paid for search. New research by Comscore and GroupM (via Marketing Charts) now shows that if consumers have had exposure to brands via social media, they are [...]
More than half (54 percent) of chief information officers (CIOs) interviewed recently said their firms do not allow employees to visit social networking sites for any reason while at work.
The survey was developed by Robert Half Technology, a leading provider of information technology (IT) professionals on a project and full-time basis, and conducted by an [...]
According to the latest global Broadband Quality Study, three Asian countries – South Korea, Japan and Hong Kong – are world leaders in providing top quality consumer broadband services.
The Study is conducted by the Saïd Business School at the University of Oxford and the University of Oviedo’s Department of Applied Economics; sponsored by Cisco. To [...]
Marketers don’t make changes to their products based on customer feedback, even though monitoring customer feedback is among the most common business uses of social media, according to nearly 70 percent of marketers in a Social Media Survey conducted on behalf of PRWeek and MS&L by PRWeek and CA Walker.
The top three business uses of [...]
Today the Internet Advertising Bureau (UK) gave its membersaccess to the full stats for its ad spend study – the one that hit the headlines yesterday for showing that the UK was the first marketwhere online had overtaken TV spend.
Most of the presentation obviously looks at ad trends in more detail, but the one stat [...]
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